Building Power with Your Neighbors
Organizing is people building the power to change things together — not a mood, a craft. The tradition that runs from Fred Ross's house meetings through Cesar Chavez to Marshall Ganz's public narrative has a repeatable core: relationships built one conversation at a time, stories that turn values into action, strategy that turns what you have into what you need, and commitments people actually keep to each other.
This guide hangs the whole craft on six questions. Ask them in order, with your neighbors, and you're organizing: Who are my people? What do we care about? What resources do we have? Given all that, what could we do together? What commitments do we make to each other? And after we act — how did it go, and are we stronger now? Every practice, story and build prompt below sits under the question it answers.
Start with the frame-
Framework
The Six Questions
The whole craft as six questions a block can actually ask.
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Reference
Organizing: People, Power, Change (the Organizer's Handbook)
The Ganz-tradition handbook — worksheets included, free to use.
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Recipe
The One-to-One
The founding practice: thirty minutes, two people, no agenda but each other.
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Recipe
The House Meeting
Ten neighbors in a living room — where a list of names becomes a people.
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Story
Sal Si Puedes: The House Meeting That Found Cesar Chavez
Fred Ross knocks on a San Jose door in 1952 and finds Cesar Chavez.
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Story
COPS: A Thousand Conversations Before the First Meeting
San Antonio organizers held a thousand conversations before the first assembly.
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Story · Cedar-Riverside & Frogtown, Minneapolis–St. Paul
E-Democracy: The Forums Built by Door-Knocking
The neighborhood forums that reached everyone were built by door-knocking.
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Build prompt
Build: A Relational Map for Your Block
Start tonight: who do you know, who do they know, who is missing?
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Recipe
Public Narrative: Self, Us, Now
Ganz’s craft: a choice point you faced, the values you share, the urgent ask.
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Reference
Why Stories Matter (Marshall Ganz)
The essay behind the practice — why narrative is how values become action.
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Build prompt
Build: A Public Narrative Workshop
Run a self/us/now workshop for your block, materials included.
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Framework
To, For, With, By
Cormac Russell’s ladder: are we doing this to people, for them, with them — or is it by them?
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Recipe
The Asset Map (Not the Needs Map)
Map gifts before gaps — the needs map can wait.
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Recipe
Gift Conversations: Head, Hands, Heart
Three questions per neighbor: gifts of the head, the hands, the heart.
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Story
The Roving Listener
De’Amon Harges’s job in Indianapolis: listen for neighbors’ gifts, then connect them.
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Story
The Block Connectors of Edmonton
A city that hires no programs — just neighbors who connect neighbors.
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Build prompt
Build: A Living Asset Map
The asset map as a living tool the block keeps updating.
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Framework
People, Power, Change
Ganz’s definitions: power is not a thing but a relationship — power with, power over.
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Recipe
A Strategy You Can Say Out Loud
If we do X, then Y will happen, because Z. Say it out loud; if it sounds wrong, it is.
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Recipe
Tracking Down the Power
Who can actually give you what you want? Follow the decision to a name.
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Recipe
The Campaign Timeline: Foundation, Kickoff, Peaks
Campaigns aren’t steady — foundation, kickoff, peaks, and a deadline.
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Story
Montgomery: 381 Days of Bus Fare
Bus fare, feet, church basements, and one another — strategy’s cleanest example.
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Story
Moms 4 Housing: The Vacant House on Magnolia Street
A vacant house in Oakland, occupied by homeless mothers, changed California law.
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Tool
LittleSis + Oligrapher
The involuntary who’s-who of power — map your landlord’s LLC with your neighbors.
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Build prompt
Build: A Tracking-Down-the-Power Canvas
The power map as a canvas your team fills in together.
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Recipe
The Hard Ask (and the Three Nos)
Ask for something specific, and let the silence do its work. Expect three nos.
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Recipe
The Organizing Sentence
We are organizing WHO to do WHAT by WHEN through HOW.
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Recipe
Launching a Team: Purpose, Roles, Norms
Purpose, roles, norms — the one-meeting recipe for a team that lasts.
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Recipe
The Snowflake: Distributed Leadership
Leadership that multiplies: each leader develops more leaders.
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Story
The Grape Boycott: Farmworkers in Every City
Farmworker families moved into boycott houses in fifty cities — commitment made visible.
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Story
KC Tenants: Evicted People Run the Union
A tenant union whose leaders are the people it fights for.
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Build prompt
Build: The Commitment Ledger
A shared ledger of who committed to what — visible, kind, and real.
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Recipe
The Debrief: Did It Work, and Are We Stronger?
The ritual that turns action into learning and learning into leaders.
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Recipe
Coaching: Enabling Others in Five Steps
Enable others to act — five steps from doing it yourself to developing someone.
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Story
The Beautician and the Bus Driver
Highlander’s measure of success: who left stronger than they came?
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Story
Parent Mentors: The Program Where the Win Is the People
The program where the win is the people it develops.
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Story
Dudley Street: 'How Many of You Live in This Neighborhood?'
One question from a resident restructured a whole initiative.
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Build prompt
Build: A Debrief That Asks Both Questions
A tool that asks both questions after every action, and remembers the answers.
- Kansas City, Missouri
KC Tenants
A citywide tenant union led by poor and working-class tenants — the six questions at scale.
- Global
Leading Change Network
Marshall Ganz’s community of organizing practice — guides, workshops, coaching.
- DePaul University
ABCD Institute
The home of asset-based community development — Kretzmann and McKnight’s lineage.