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Recipe · from the prosocial design collection

Adding Balanced News

A feed-ranking algorithm that inserts news posts from a set of credible, ideologically balanced news outlets into users’ feeds, increasing their exposure to professional reporting on public affairs.

Adding Balanced News

Goal: Reduce partisan animosity Evidence rating (PDN): Likely Civic signal: Connect — Build bridges between groups When to use: Proactive

What it is

A feed-ranking algorithm that inserts news posts from a set of credible, ideologically balanced news outlets into users’ feeds, increasing their exposure to professional reporting on public affairs.

Intended impact

Partisan animosity thrives with a consistent supply of biased and emotionally charged information. The logic of the intervention is that, by increasing the presence of more balanced and professional editorial framing in users’ feeds, the impact of biased and emotionally charged content will be mitigated.

Evidence that it works

Stray et al. (2026) tested this approach as one arm of a large independent field experiment across Facebook, Reddit, and X using a browser extension. Over a 6-month period during the 2024 U.S. electoral cycle, the algorithm inserted personally relevant news (based on users’ prior histories) into users’ feeds drawn from a list of credible outlets weighted across the American political spectrum. The results indicate that adding balanced news content to users’ feeds significantly reduced partisan animosity (around 0.04 standard deviations), the largest reduction of any algorithm tested in the study (Note: all effects we include are statistically significant, unless otherwise stated. We report effect sizes using the metrics in the authors’ paper.)

Why it matters

A long-standing concern about social media is that it highlights and amplifies sensationalized, biased, and unverified information. This, in turn, is associated with distorted perceptions of political opponents and issues, as well as affectively charged discourse that can fuel, among other negative outcomes, polarization and hostility. Increasing the footprint of professional news organizations from different segments of the ideological spectrum in users’ feeds appears to be an effective way of mitigating political animosity among social media users.

Special considerations

Examples

This intervention entry currently lacks photographic evidence (screencaps, &c.)

Citations

  • *The prosocial ranking challenge: reducing polarization on social media without sacrificing engagement.* — Stray, Jonathan, Ian Baker, George Beknazar-Yuzbashev, Ceren Budak, Julia Kamin, Kylan Rutherford, Mateusz Stalinski (ArXiV, March 20, 2026)

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From the Prosocial Design Network's Digital Intervention Library (https://www.prosocialdesign.org/library/adding-balanced-news), licensed CC BY-SA 4.0. Reformatted for the RT Commons; text otherwise as published. Library citation: Prosocial Design Network (2024), Digital Intervention Library, https://doi.org/10.17605/OSF.IO/Q4RMB. Anything built from this pattern should credit the Prosocial Design Network and the researchers cited above.

Details

  • goal: Reduce partisan animosity
  • citations: [object Object]
  • image url: https://cdn.prod.website-files.com/647f696dc653a97c26f42a0b/6a58d5b8e9e059c09c0554a0_Adding%20Balanced%20News.png
  • pdn rating: Likely
  • when to use: Proactive
  • civic signal: Connect
  • pdn library doi: 10.17605/OSF.IO/Q4RMB
  • civic signal goal: Build bridges between groups
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Contributed by Prosocial Design Network · prosocialdesign.org · CC BY-SA 4.0

Original source: https://www.prosocialdesign.org/library/adding-balanced-news

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prosocial-designdesign patternpdn-rating:likelywhen:proactivecivic-signal:connectbuild bridges between groups

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